Training The Coaches Clients Never Forget
Become a Certified NLP & Hypnotherapy Practitioner and develop the skill, certainty and subconscious expertise to create life changing transformation, deepen your impact and become the coach people talk about for years after working with you.
Welcome to The Subconscious Institute.
The home of world class NLP and hypnotherapy training for coaches, mentors and leaders who want to create lasting change and become exceptional at what they do.
The standard of coaching is changing.
Clients are no longer looking for more information, more motivation or another strategy they won't follow.
They're looking for practitioners who can help them understand what's really keeping them stuck, navigate the moments that matter and create change that lasts.
At The Subconscious Institute, we train coaches, mentors and leaders to become those practitioners.
Through NLP, hypnotherapy and subconscious change work, you'll learn how to facilitate transformation at the level beliefs are formed, identities are shaped, and lasting results become possible.
Meet your trainer:
Rebecca Haydon
Hey I’m Bec, Master NLP Practitioner, Subconscious Reprogramming Expert, and founder of The Subconscious Institute™
But titles aside?
From overwhelmed coach who knew the theory but couldn't feel it in her bones, to multi six-figure business owner with a subconscious and hypnotherapy toolkit that made success feel inevitable.
And when I first stepped into the world of NLP, something felt off. Not with the tools, the tools are genius. With the way they were being taught. Coaches were leaving certifications with binders full of scripts, heads full of jargon and zero idea how to actually use any of it when a real client was sitting in front of them.
So I built something different.
In just over a year, The Subconscious Institute has graduated 30+ practitioners, crossed six figures and become the certification that coaches talk about because the women coming through aren't leaving wondering "now what?" , they're leaving as different humans.
Because NLP and hypnotherapy are a way of thinking, communicating, and showing up that rewires everything - how you coach, how you sell, how you lead, how you see yourself.
That's the certification I wished existed, that's what I built.
Your Path at The Subconscious Institute
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NLP Practitioner Certification
Where your journey into the subconscious begins.
You know you're capable of deeper work. This is where you learn exactly how to deliver it. Four weeks of deep immersion that rewires how you think, coach, and show up, for your clients and yourself.
NLP Master Practitioner Certification
You've got the tools, now own them at the deepest level.
This is where precision meets mastery. Where the techniques you know become the language you live in. For the practitioner who is ready to go further than most coaches ever will.
NLP Refresher Training
You've been certified. Now come back to the work.
For the practitioner who wants to sharpen what they know, reconnect with the tools, and walk away feeling unshakeable in their ability to use them.
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Hypnotherapy Practitioner Certification
The tool that takes your clients somewhere words alone never could.
Hypnotherapy gets to the root of what's running the pattern at the level beneath conscious thought. This is where you learn to facilitate the kind of change your clients have been searching for their whole lives.
Hypnotherapy Master Practitioner Certification
For the practitioner ready to work at the highest level of the subconscious.
This is where your hypnotherapy practice becomes something your clients talk about. Where the work goes deeper, the results land faster, and your confidence in the room becomes unshakeable.
How powerful would it be if you became the coach that people don’t just remember, they seek out?
Frequently Asked (But Never Admitted) Subconscious Questions
Let me answer these before your subconscious talks you out of it…
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Here's what we know about "the right time" it doesn't exist. What does exist is the moment you feel the pull and if you're reading this, you're already feeling it. The coaches who are sitting exactly where you are right now, questioning whether they're ready, are the same ones who come through this training and say this changed everything.
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Every single person who has come through The Subconscious Institute said exactly that on day one and every single one of them walked out having retained more than they thought possible because this isn't taught the way you were taught at school. It's immersive, experiential, and layered in a way that means it doesn't just go into your head. It goes into your bones. You don't have to trust that right now, y ou just have to show up.
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Both. If you're just starting out, this gives you the foundation that means you never have to build on shaky ground. You start your coaching career at the level most coaches spend years trying to reach. If you're already established, this is the thing that shifts everything - how you hold your clients, how you show up in your sessions, how you see yourself in the room. Wherever you are, this meets you there and takes you further.
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Most NLP certifications teach you the techniques. They walk you through the scripts, the processes, the theory and then they send you on your way. The women who come to The Subconscious Institute have usually already looked elsewhere and they'll tell you the same thing - nothing felt aligned until this. Because here, NLP is something you embody. You practice it live, you feel it shift things in real time, and you leave as a different practitioner than the one who walked in. There is no other training that does what this does. Our graduates know it and now you do too.
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That's stage hypnosis and it has nothing to do with what you'll learn here. Hypnotherapy is one of the most powerful, evidence based tools for creating real, lasting change at the subconscious level. It bypasses the conscious mind, the part that knows what to do but can't quite get there and works directly with the deeper patterns, beliefs, and programming that are actually running the show. No chickens, just transformation that your clients will talk about for years.
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You can come straight to hypnotherapy, no NLP background needed. The Hypnotherapy Practitioner Certification is a complete training in its own right. That said, if you want both, you can train in NLP and hypnotherapy together and the two complement each other in a way that takes your client work to a completely different level.
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NLP works with the structure of how you think - the patterns, the language, the beliefs, the behaviours. Hypnotherapy works with the subconscious directly, using a deeply relaxed state to access and shift what's running underneath. Think of NLP as rewiring the code and hypnotherapy as speaking directly to the programmer. Together they are the most complete toolkit for subconscious transformation you can have as a coach or practitioner.
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Yes and when you do, the results are something else entirely. NLP gives you precision and structure. Hypnotherapy gives you depth and access. Together they mean you can meet your client wherever they are and take them wherever they need to go.
Ready to Become the Practitioner Your Clients Have Been Waiting For?
There are certifications that teach you NLP & Hypnosis and then there's The Subconscious Institute.
It's the one people talk about, the one coaches mention when someone asks why their results suddenly look completely different. The one that graduates practitioners who walk into sessions with the kind of certainty their clients can feel before a word is spoken.
This is where NLP and hypnotherapy go from something you studied to something you can't unknow. Something you feel in every session, every conversation, every moment you show up for a client.